Through our work with PLUS ZERO, we were able to improve access to key country-specific data and introduce global standardized performance metrics that we could then adapt to individual countries.

By regularly comparing country fundraising performance through standardized performance indicators and sharing them with country managers, we were able to quickly scale up successful digital channel operations in other UNICEF countries to maximize fundraising performance in rapidly changing market conditions.

By analyzing quarterly performance and uncovering key channel operational know-how, Plus Zero has provided insights for country digital fundraisers to refine their strategies and apply improvements.

Jung Hyun Lee, Digital Team Leader, UNICEF Headquarters

Hi, I'm Hye Sung Nam from Samyang. With PLUS ZERO's data visualization, we were able to see the key indicators needed to run our business. We have insights into the customer's purchase journey, acquisition, search, conversion, advertising efficiency by media, and leakage points. The great thing about the PLUS ZERO solution is that it dramatically reduced the time it took us to gather ideas and act during the design process.

1st and 3rd Party Data Integrated Dashboard

A project example of creating an environment where you can check key indicators necessary for business operations in one place and identify/improve problems through GA construction and 3rd party data integration of Samyang's e-commerce site.

1. Setting up systematic Digital KPI
 Through the implementation of Google Analytics, we were able to check key indicators such as engagement and goals, and set systematic KPIs based on these indicators, which became the basis for service operation.

2. 3rd Party Data & 1st Party Data
 Through the integrated dashboard that allows you to compare GA data with search volume, advertising, and review data, such as product search volume and sales volume, advertising cost and sales, and behavioral patterns from entry to completion of purchase, it has become an environment where you can find and improve weekly points.

3. Product strategic planning
 The search volume, trends, seasons, and growth curves of major keywords have enabled us to identify effective products, analyze reviews of those products, and plan products and marketing strategies.

We are the digital marketing team at Hotal Shilla.
Through PLUS ZERO's data construction and internalization training on Google Analytics, we were able to check the performance of each hotel brand and branch directly and utilize the desired data. By identifying the behavioral patterns of customers with high reservation rates for each of Hote Shillal's brands and branches, we are able to plan effective products by brand, branch, region, and customer and use them for marketing.
Through training and coaching on how to utilize GA data, internal employees are now able to extract and utilize the data they want.

1. Data-driven customer experience improvement
 In addition to improving hotel reservation performance, Hotel Shilla wanted to understand the behavior of customers visiting the website, what content, products, and services they were interested in, and at what point they felt uncomfortable and abandoned, and improve customer experience.

2. Data utilized by internal staff
PLUS ZERO collected Hotel Shilla's customized inflow/behavior data through Google Analytics, We provided an integrated dashboard for Hotel Shilla's internal staff to check and understand the data directly, and to check key indicators and KPIs needed for business improvement in one place. PLUS ZERO provided training for Hotel Shilla's internal staff to understand and utilize the dashboard, and as a result, they were able to establish strategies and measure performance based on data.

3. Case-based consulting
In addition to the internal staff utilizing the data, PLUS ZERO provided strategies for seasonal marketing activities, content, and products that performed well in the hotel category to increase bookings.